2020 Cyber Weekend Sale Results
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Written by Jonathan Williamson
Each year Blender Market runs a four-day product sale from Black Friday through Cyber Monday (BFCM). This year, due to technical difficulties on the first day of the sale, we extended the Cyber Weekend sale through to a fifth day.
Participation in this sale was completely optional. Any Creator that opted into the sale had their products discounted for the duration of the sale. Our goal with events like these is to increase product sales and thus improve the ability for Creators to run independent businesses built on their Blender products.
In the spirit of transparency, I try to make our sale results public each year. I failed to do this for 2018 but you can check out the 2017 and 2019 results. I'm happy to report that this year's sale set several new Blender Market records.
2020 Results
These numbers reflect just the five days of the sale, November 27 through December 1 of 2020. They include all purchases made during the sale (products both on sale and not on sale) and only purchases that were not refunded.
- Gross merchandise value: $468,270.48
- Creator earnings: $387,298.90
- Affiliate earnings: $17,276.26
- Total refunded revenue: $4,834.38
- Total Blender Dev. Fund donations: $9,392.49
- Blender Market gross revenue: ~$71,579.61
- Total products sold: 18,613
- Total orders: 8,626
This sale was more than twice as successful as last year's. Consider for a moment that we currently have fewer than two thousand Creators selling their products on Blender Market. That dedicated group of people, who are creating incredible new Blender products every day, are, in many cases, earning a sustainable living with items that they sell on Blender Market.
This year we also welcomed Affiliates, who helped share the news of the sale and highlight some of the amazing products that were on discount.
My thanks go out to each and every one of you who has helped Blender Market grow into what it is and to all of you who continue to push it forward into the future. 🧡
Chris DeVere
about 1 year ago
I can't wait to see the rollup from this year. The server was super bogged down on Monday so I'm hoping this year was an insanely successful, record breaking sale. It's great to see the creators, the Blender foundation, and also you folks getting huge support for the things you do!
Jonathan Williamson
about 1 year ago
Results from 2021 coming this week!LOFI ANIMATOR
about 1 year ago
I'm looking forward for November sales
Francesco di Buono
about 2 years ago
This was an incredible sale, my sales almost doubled! While I am not one of those who earn a sustainable living through Blender Market (yet), I am very grateful for the opportunity you guys provide to us
Thanks to everyone involved and to fellow creators who participated!
Matthew Muldoon
about 2 years ago
Thank you for taking this crazy ride with us, if it wasn't for you Creators giving us the chance we certainly wouldn't be here.Team Csharp
about 2 years ago
I am greatful to your platform and it's continued growth. Thank you BM.
Matthew Muldoon
about 2 years ago
Thanks guys, it been awesome to watch your team grow. Keep making amazing things!!MACHIN3
about 2 years ago
Really incredible growth, congrats to everyone who participated.